The reason why I say it's very special, each person who may not know him is the Godfather of Design Thinking. You can use this word
http://www.starvegascat.com/ . You can use it for more than 40 years. Become a Partner of consult Design Firm. That's what I checked. That being in the top tree of the world is that the ideo is at Seacon Valley, Silicon Valley element. Cool in terms of creativity, reciting, there will be Sands, a teacher that many people may know well with. This is ideo. You just do this. Wife is like a founding partner of this ideo. It's probably the author of 2 more Besseller books, which is dcrc innovation. Just the name is the best. Another great book is detection of innovation. I see it as the father of Design Thinking.